The Workbook (digital)

Created by JAC& as a DIY brand strategy tool, the Home School workbook is designed to help you build brand smarts at a time and place that suits you.

It contains a series of thoughtful essays and 10 practical exercises designed to broaden and deepen brand knowledge and skills. Over 100 pages you will learn about brand intangibles, how to uncover them and use them to communicate with confidence and clarity.

By the end of the workbook, you will have a good grasp of what’s behind a strong brand and the part you can play in creating one.

Why? Because too many people don't really know what a brand is or what it's capable of. This is an accessible and fun way to learn.